Ekotrope for Building Product Manufacturers
By partnering with Ekotrope, Building Product Manufacturers (BPMs) can leverage the unique data and expert insights from the #1 Home Energy Rating Software in the US - used to model 1 in 4 homes in the country - to improve their market visibility and supercharge their sales and marketing efforts.
Our Building Product Solutions
Utilizing our nationwide database of HERS-rated homes and industry-specific information, manufacturers of energy efficient and high-performance home products can make better-informed decisions about how and where they sell their products.
Ekotrope’s four offerings ensure we can meet your sales, marketing, and product management needs at every level of your business in the ever-changing residential new construction industry.
Historically, as the leader in home energy rating software and the source of half of all 45L Tax Credit certifications in the country, Ekotrope has provided stakeholders throughout the construction industry with the insights and tools they need to grow their impact, expand their business, and build more cost-effectively. Now, we’re also sharing these insights with building product manufacturers so they can do the same.
Ekotrope’s data analysis solutions are specifically aimed at answering your business-specific questions…
What are the construction practices and trends for new homes across the country?
Market Intelligence Dashboard:
In short, Ekotrope’s Market Intelligence Dashboard will benefit BPMs targeting every market. With comprehensive data from Ekotrope’s growing database of nearly 1 million homes, BPMs can better understand how to segment the market and identify the best targets for their sales and marketing efforts.
The ability to understand how homes are being built, including factors like region, climate zone, home type, energy specifications, builder category, and more, allows users to develop accurate and detailed sales and marketing targets. These data insights also enable BPMs to better price their products based on competition and better plan their R&D efforts.
Which regions and builders would benefit most by using your product?
SmartSearch Prospecting:
Our SmartSearch Prospecting tool helps you identify builders that align with your ideal customer profile. You can shave days, weeks, or even months off of your prospecting time by simply running a search across our database of nearly 1 million homes to find builders that are best positioned to yield value from and adopt your products. Our database includes a variety of project details for each home, allowing you to hone in on the exact details you need in order to qualify a lead.
This tool enhances prospecting efforts, allowing Sales and Marketing Executives to easily identify:
Markets or regions that are best positioned to adopt your products
Builders that would benefit most from your products
Builders that are most likely to implement your products
What is the impact of your product on a certain region or a certain builder’s portfolio?
Scenario Modeling:
Scenario Modeling allows BPMs to perform business analytics and virtual what-if scenarios involving their product against a builder’s portfolio or a specific region.
Understanding the impact your products could make for individual builders in each market requires complex analyses of a variety of designs, which can eat up a lot of time and money. Using our Scenario Modeling tool, you can run through a number of possible scenarios quickly to weigh all of your options and achieve quick and easy results.
Ekotrope’s Scenario Modeling team will run each selected change, determine the impact, and generate a report that details incentive opportunities, critical thresholds, and more to help the builder understand the impact of your product.
With Scenario Modeling, you will quickly build a value proposition for a specific builder in a specific market. This can include energy performance tradeoffs, incentive capture, and value engineering.
How can you get your product in front of the right people at the right time as critical decisions are being made?
Targeted Marketing and Advertising:
BPMs can leverage the reputation and analytical prowess of Ekotrope in the energy efficient housing industry by partnering with us to provide positive exposure to decision makers.
During the critical decision-making point of home energy modeling, Ekotrope will analyze your product against a builder’s project and determine whether the product provides substantial value. If the product proves beneficial for a given home, Ekotrope will share a notification and report with the rater, showing tradeoffs, benefit analyses, and a recommendation to your product. This process is a triple-win, benefiting the BPM, builder, and rater alike.
Features and Benefits
Increased Sales
Our solutions help you connect with more customers that are likely to be a good fit for your product and increase your conversion rates at every stage of the funnel.
Comprehensive Data Insights
Custom dashboards and reports with robust information that allow you to better understand the market, your product’s impact, and where your ideal prospects are.
Personalized, Fast Analysis
With a unique database of homes and unparalleled analytical prowess, Ekotrope delivers the insights you need about energy efficiency and new construction.