What is the Market Intelligence Dashboard?

The Market Intelligence Dashboard is a database of nearly one million homes across the country, growing at a rate of nearly 300,000 new homes per year.

Our dashboard enables sales and marketing executives to leverage our growing database to gain an understanding of how U.S. homes are being built as well as how that differs by region. Beyond standard building practices and trends, this unparalleled data set gives you the added understanding of the conditions that uniquely affect builders’ decisions like code changes, shifting rebates, and new tax incentives such as the 45L Tax Credit.

The Market Intelligence Dashboard revolutionizes the market research process with data that was previously inaccessible. These detailed insights enable building product manufacturers (BPMs) to develop a more detailed picture of market conditions and act upon them quickly with targeted marketing and sales plans.

In adding this asset to the sales and marketing toolkit, sales and marketing Executives enjoy a greater return on investment for targeted marketing efforts, a shorter sales cycle, and an enhanced ability to price products based on competition.

How Do We Aggregate Home Data?

Ekotrope aggregates the data from HERS-rated homes submitted through our energy modeling software, Ekotrope RATER. A Home Energy Rating System (HERS) rating involves the analysis of a home’s construction plans and inspections. Based on these details, the Home Energy Rater uses Ekotrope RATER to perform an in depth energy analysis of the home. These HERS Ratings are then aggregated and anonymized to preserve privacy. Learn more about HERS Ratings here.

A HERS Rating requires documentation of many variables in a home, which are all modeled and analyzed via Ekotrope RATER.

Some Variables Included in a Home Energy Rating:

• Construction practices and insulation materials of the building envelope, including:

  • Exterior walls

  • Ceilings and roofs

  • Framed floors

• Code compliance, HERS Index, 45L Tax Credit Compliance and other energy performance characteristics

• Attics, foundations and crawl spaces

• Windows and doors (geometry and thermal characteristics)

• HVAC systems, water heating systems, and thermostats

• Ventilation and ductwork

• Air leakage and duct leakage of the home

Who Can Benefit from this Market Intelligence?

This tool benefits building product manufacturers looking to target any section of the residential new construction market; specifically the individuals in roles such as: Senior Marketing Executive, Senior Sales Executive, Government / Industry Affairs Leader, Product Manager, and C-Level Executive. Our Market Intelligence tool provides the most comprehensive and robust energy-related market intelligence in the new home construction industry. Building Product Manufacturers (BPMs) in the water heating, insulation, heating/cooling, ventilation, windows, and residential solar markets stand to benefit from the insights provided by this dashboard.

Building Product Manufacturers can leverage these insights to:

• Understand and influence local, state, and federal policy and regulations.

• Inform marketing and sales decisions, e.g. where to target resources for optimal return.

• Boost the efficiency of sales and marketing teams with powerful knowledge about existing market conditions.

• Inform both long term and short term product development and manufacturing roadmaps.

• Learn about and analyze yet to be understood competitive threats.