Ekotrope Whitepaper
WHITEPAPER TITLE

Every year, hundreds of thousands of newly HERS-rated homes reveal exactly how builders are shifting their material and equipment choices — zone by zone, state by state. This whitepaper breaks down multi-year rating data across insulation, HVAC, water heating, windows, and air sealing to show manufacturers where the market is moving next, and where the biggest openings are today.

What's inside
Insulation 62% → 50%

Zone 2 continuous insulation usage is dropping fast. See what's replacing it.

HVAC 2x in 4 years

Heat pump adoption has doubled nationally — some states are moving even faster.

Water Heating 31% → 12%

Gas storage water heaters are losing share as heat pump water heaters triple.

Windows 6 straight years

U-factor has improved every year on record — but SHGC specs vary widely by zone.

Air Sealing 3.8–3.9 ACH50

Airtightness hasn't budged in six years in the loosest climate zones — a hidden opportunity.

Built for manufacturer teams who need to know where the market is headed
Insulation Manufacturers HVAC Manufacturers Water Heater Manufacturers Window Manufacturers Building Envelope Manufacturers