Introducing Product Listings in Ekotrope RATER
Empowering Building Product Manufacturers at the Point of Research & Selection.
A New Era of Visibility for Residential Building Product Manufacturers
Product Listings is the first in Ekotrope’s new suite of marketing and business intelligence solutions, created to help Building Product Manufacturers (BPMs) showcase product features and benefits directly within the Energy Rater’s research and selection workflow.
Why HERS Energy Raters Matter
HERS Energy Raters are the quiet power brokers of residential construction.
They don’t issue POs, but they shape what gets purchased.
Routinely they:
Recommend code-compliant products
Identify which options qualify for incentives
Ensure homes achieve code and HERS performance targets
More frequently than ever, their guidance determines which products and brands make it into homes, and they consult directly with purchasing managers.
What Is Ekotrope RATER?
Ekotrope RATER is the trusted SaaS platform used by over 90% of HERS Energy Raters nationwide.
Within Ekotrope RATER, energy professionals:
Model home energy performance
Generate HERS Index scores, ENERGY STAR®, ZERH, and compliance reports
Compare HVAC, insulation, windows, and ventilation products
Advise builders on meeting code and performance goals
Why Product Listings Matter
With Product Listings, your product appears at the exact moment of recommendation — when raters are determining which products to suggest to builders.
This is not advertising; it’s strategic exposure at the point of decision. Raters are unbiased advisors to the builder, but if your product isn’t on their radar during this design process, you’re often out of luck.
Ready to Get in Front of the Industry’s Most Trusted Influencers?
Schedule a Demo and See How Product Listings Can Get Your Brand Selected, Before the PO Is Ever Written.
